Bringing Nothing's innovation to Nordic consumers

Nothing arrived with a bold promise: make technology exciting again. Our role is connecting their London-born innovation with Nordic consumers who appreciate minimalist aesthetics and functional design. Every product launch requires precise timing and channel selection.

Smartphones with personality, audio that stands out, tech accessories reimagined

The Glyph Interface isn't just LED lights—it's a conversation starter. We positioned Nothing Phone series as status symbols for early adopters tired of identical black rectangles. Meanwhile, their Ear lineup competes directly with premium audio giants through strategic retailer partnerships.

From flagship electronics chains to design-forward boutiques, we've built distribution that matches Nothing's premium positioning. Our marketing emphasizes what makes them different: transparent craftsmanship, distinctive lighting, and refusal to follow industry trends blindly.

• Phone (2a) launched exclusively through selected Nordic retailers, creating scarcity that drove demand beyond initial projections while maintaining brand prestige across target demographics.
• Ear series placement in premium audio sections alongside established brands, supported by demo units and influencer partnerships that showcase adaptive noise cancellation technology effectively.
• CMF by Nothing introduction positioned as accessible entry point, expanding market reach without diluting premium brand perception through careful retail segmentation strategies.