Our Story and Mission

From our beginnings in the Nordics to becoming a trusted growth partner for global brands — this is who we are and what drives us.

A Powerhouse for Brand Growth in the Nordics.

Nordic Acceleration Group (NAG) is a powerhouse of global consumer-tech brands in the Nordics. We don’t just distribute — we develop brands and build their local presence by acting as their full Nordic organization for strategy, sales, marketing, PR, and logistics.

Our Purpose and
Mission

We exist to accelerate the growth of global consumer-tech brands in the Nordics — connecting great technology with people through local expertise, strong partnerships, and proven execution.

Market expertise

Deep Nordic retail knowledge

Strong connections

Access to key industry partners Description

Fast results

Ready infrastructure for immediate launch

Building Nordic market leaders

To be the first choice for global consumer-tech brands — leading their Nordic growth through complete, integrated solutions across strategy, sales, marketing, and distribution, giving our partners a true competitive edge.

Selective partnerships

We work only with brands we truly believe in.

Long-term growth

Focused on sustainable market leadership.

Trusted brand partner

Managing brands like they're our own

How We Help Brands Grow

Sales Management

Customized campaigns, established media connections, and review site relationships that build brand awareness across the region.

Marketing & PR

Customized campaigns, established media connections, and review site relationships that build brand awareness across the region.

Distribution & Logistics

Complete warehousing, inventory management, and delivery networks across all Nordic countries for seamless product flow.

Our Story

Our founder spent over a decade building PC component, gaming peripheral, and smart home brands into market leaders throughout Scandinavia. The insight was clear: international vendors needed local expertise without the complexity of establishing regional operations. Nordic consumers research extensively and demand trusted sources before purchasing technology products, creating unique barriers for newcomers entering established categories.

This realization sparked Nordic Acceleration Group’s creation as a complete solution. From navigating retail buyer requirements to understanding cultural nuances across four distinct markets, our blueprint transforms what traditionally takes years and significant capital into an accelerated, cost-effective growth path.

2012
Building market mastery

Foundation years establishing relationships with major Nordic retailers, e-commerce platforms, and distribution partners across consumer electronics categories. Learning what works regionally versus globally.

2012
2018
Formalizing the blueprint

Transitioned from individual brand consulting to structured full-service model with senior team leadership, dedicated account management and systematic go-to-market.

2018
2022
Selective growth focus

Shifted to exclusive partnerships with brands we genuinely believe in rather than volume-based distribution. This approach delivers superior results through concentrated expertise, authentic advocacy, and treating partner businesses as our own.

2022