Nothing – Nordic

We partnered with Nothing to establish their presence across Nordic markets, bringing Carl Pei’s vision of transparent design and innovative technology to Swedish, Norwegian, Danish, and Finnish consumers. Our role encompasses full distribution management, retail partnerships, and marketing strategies tailored to position Nothing as the premium alternative to established smartphone and audio brands.

Year

/2023

Industry

/Mobile technology & audio devices

Scope of work

/Full market strategy

Timeline

/Active engagement - 2 years

Establishing transparent innovation in premium markets

Nothing entered Nordic markets as an unknown brand competing against Apple, Samsung, and Sony. Our challenge was building credibility for a London startup while educating consumers about Glyph Interface technology and transparent design philosophy. We needed retail partnerships that matched Nothing's premium positioning without the brand recognition of established players.

Building Ugreen's charging ecosystem across Nordic markets

From online presence to physical retail dominance

Ugreen built Amazon success through competitive pricing and reliable performance. Our mission was translating that digital credibility into Nordic retail trust. Each product category—from GaN chargers to docking stations—required unique positioning strategies that emphasized technical superiority over cheaper alternatives while maintaining accessible price points for professionals and tech enthusiasts.

Power delivery solutions, workspace connectivity, certified charging accessories

GaN technology reduces charger size by 40% without compromising power output—but consumers needed education. We established demonstration programs in electronics chains where staff showcase real-world benefits: one compact 100W charger replacing multiple bulky adapters. The Uno series with digital displays became visual proof points that Ugreen delivers innovation beyond basic commodity charging solutions.